There is no question that content marketing has become a cornerstone of any marketing plan for businesses of all sizes and industries. Content marketing benefits are immense. Marketers use this marketing strategy to attract, engage, and retain customers. Moreover, it helps you build your reputation as an expert in your industry and connects to your audience. It also enables you to build trust with your customers, leading to increased sales or traffic. When done right, content marketing is extremely time effective and can have long-term benefits at convenient costs.

Key Performance Indicators are used for every marketing channel to measure the performance of your activities, but when we talk about a PPC campaign, KPIs are indispensable, being the only way to evaluate the efficiency of your ads. Understanding key performance indicators should be the basis for anybody who decides to work with PPC advertising.

With so many social media channels, it’s easy to forget that email is still the most powerful promotional method available to online retailers, whether you’re going off clicks, conversions, or overall ROI. In fact, email marketing had a median ROI of 122% which is four times greater than any other marketing method including social media, direct mail, and paid search.

One of the great mysteries of entrepreneurship is why businesses fail. Some people start one successful business after another while others fail to succeed. A business plan charts and guides the operational functions of your business; a marketing strategy charts and guides the promotion of your business. Both are vital to a successful operation.

Email marketing has ruled the roost since its inception, never faltering even when newer marketing formats became popular among eCommerce marketers. Because of this, email marketing has become a steady provider of conversions for many small, medium, and large businesses. Despite many years of predictions that email marketing would be replaced or fade away, that day has yet to arrive. In fact, email marketing remains one of the most effective ways of reaching prospective and existing customers.

YouTube is the second-largest search engine in the world, right after Google. 8 out of 10 video search results are YouTube videos, and the platform is growing constantly with 500 hours of video uploaded to YouTube every minute. Unfortunately, a lot of digital marketing professionals still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website.

As social media, over-the-top (OTT) content and other digital platforms gain increasing relevance in daily life, the need for an effective digital marketing strategy is increasingly clear. Most industries have begun or are already well underway as far as embracing digital marketing services either as a supplement to their existing marketing efforts or as a primary focus of new marketing campaigns.

2020 was an exciting year for e-commerce marketing and so far, 2021 is just as interesting. Thanks to the pandemic, e-commerce has seen a surge of activity and new consumers. In the past few months, we have seen growth that normally would have taken a decade to achieve. Since the world is on lockdown and people are scared to leave their homes, shopping online has become the new normal. If you're hoping to get more traction for your e-commerce brand, drive more traffic and convert that traffic into buying customers, then it's important to know the latest trends shaping the industry in order to scale up your business strategy.

When considering the digital marketing services to include in the marketing strategy for your brand, it is important to keep in mind that one of the best bets is to re-engage people who have already shown interest in your brand. Whether they visited your site, saw a Google Ad or a Facebook Ad, clicked on a PPC, or filled out a form on your site, now you have the capability to market to them again. Retargeting and remarketing tactics are the best ways to bring interested users back to your website and convert them into customers.

Whether you are just beginning your journey through the Digital Marketing world and want to get a better understanding of the concepts of marketing or what to expect when you choose a digital marketing agency, or you are already in the field for some time and you want to get new ideas about how you can grow your business, you can always count on books. Putting together valuable insights into just one read, you can learn a lot from the years of experience of the authors and reinforce your marketing strategy.

Here are some of the best marketing & marketing strategy books for you to read in 2021.