Spotify Marketing & Advertising Services
Audio Marketing for Companies, B2C Brands and Artists
Spotify Marketing has been one of the fastest growing online promotional channels mainly in the past two years, due to its cost effectiveness, detailed targeting, as well as the ability to get the brand name in the attention of potential customers, achieving a better brand recall than most of the other video or audio channels (such as Youtube or Radio).
While in the beginning this channel was primarily associated with music artists and promotion of new tracks and playlists, B2C brands have discovered an amazing opportunity to expand and grow here as they were able to tap into a young demographic highly engaged on this channel.
Who is Spotify Marketing for?
Spotify Marketing can be an excellent solution if you are:
A B2C non-luxury brand targeting customers in the age group 20 -35 y.o., with average and lower income from both urban and non-urban areas
A label or artist launching new singles or albums
A festival or events company looking to boost ticket sales
Previous success stories of brands using Spotify Advertising include - but are not limited to - companies such as Smirnoff, Capitan Morgan, NHS, Consumer Goods Brands and National Festival Organisers.
As Spotify offers the opportunity to advertise through more mediums, brands can offer a complete experience to the public for a highly competitive price per5 engagement - brands being able to have Video ads running on the phone screen during an audio music “interruption” and being able to initiate a clear Call to Action in the very moment of the ad - the listener therefore being able to purchase or find out more at the exact time of hearing the ad.
“I highly recommend Marketiu’s services for the excellent digital marketing expertise delivered from the very beginning of our business collaboration. Great people, always responsive and resourceful in terms of on-the-spot solutions with a great understanding of the business!”
Not sure where to start?
If you are considering Spotify Advertising, but are not entirely sure if it’s the right channel for you, feel free to reach out and we’ll explore it together. We’ll be able to give you a results estimate as well as a personalised expected investment requirement, and assess the channel in parallel with other activities you are running on other online channels (such as Social Media Marketing or Google PPC). This way, you’ll be able to assess and make an informed decision.
