B2B Lead Generation Services
Inbound & Performance Marketing
Inbound Marketing is a set of Digital activities aimed at bringing new B2B leads into the business, filling the Sales Funnel and contributing to rapid, cost-effective business growth.
Most often, a high performing Inbound Marketing strategy is created and optimised together with the Sales Department of the company, Marketing bringing in high quality leads, ready to be nurtured and converted by the Business Development function.
An integrated approach to Inbound Marketing
Working with numerous Start-ups, SMB’s and Enterprise businesses over the years, we have tailored specific approaches to each stage of the client business, as the Lead Generation process differs widely between a start-up with 15 people, and a 200-staff business.
Our Approach to B2B Lead Generation
Most times, an effective Lead Generation strategy incorporates both a strategic Content Marketing framework for Thought leadership, and Performance Marketing activities designed to push the content in front of the filtered target audience. The latter captures high purchase intent public and includes channels such as Google & Bing Ads, Linkedin and Facebook Marketing as well as affiliate partnerships
Getting Started
With each collaboration, we would pursue an audit together with your team to fully understand your specific targets, objectives, as well as limitations.
We’d then present you with an integrated, scalable plan, setting B2B Lead Generation objectives with you, and ensuring we have a clear, aligned vision as to how your marketing investment will be translated into revenue for the business.
Most often, we combine Thought Leadership & Branding planning activities - such as Content Marketing & Organic Social Media - with Performance Marketing - such as Paid Social, Google Ads or B2B Email Marketing campaigns, paid sponsorships and more.
“Marketiu helped us with both our PPC and organic marketing campaigns and helped us structure a modern marketing plan. They tailored the strategy to our company and ensured that we understood the nuances of each campaign and the reasons each action point was chosen. Marketiu’s knowledge of marketing over various platforms is cutting edge - they are on top of every change/development on each platform as it is happening, to ensure the best results. Top service, 5 stars!”
All of our team members in the B2B Lead Generation department are senior Chartered consultants and highly experienced Performance Specialists, offering each of our clients the guarantee for success and enhanced performance at excellent rates.
Drop us a note, and let’s speak further! No strings attached 🏆
