Is email still the best marketing method? Although you see obituaries for it now and then, email is still the winner. With so many social media channels, it’s easy to forget that email is still the most powerful promotional method available to online retailers, whether you’re going off clicks, conversions, or overall ROI. In fact, email marketing had a median ROI of 122% which is four times greater than any other marketing method including social media, direct mail, and paid search.
There are several factors to consider when looking for a suitable tool to run your email marketing campaigns. Email marketing features, ease of use, security and regulatory compliance, deliverability, and, of course, cost ad value are some of the most important points to keep in mind whenever you decide on choosing an email marketing tool.
So, what are the tools for running productive email campaigns? In this article, you’ll find the top 5 email marketing tools every marketer should use.
Sendinblue
One of the most popular email marketing solutions on the market today, Sendinblue started life as an affordable, simple solution for connecting with customers. Over the years, the service has evolved into a fully-featured marketing system, complete with not just amazing email marketing and automation, but SMS connections and CRM support too.
Through Sendinblue, businesses can design automation flows based on triggered behaviours from customers. Sendinblue also offers AI algorithms to people on slightly more expensive packages, so you can predict the best time to send an email or SMS. Sendinblue also has its own built-in forms tool, so you can collect new leads for your campaigns too.
Omnisend
Omnisend is an email and marketing automation platform tailored for eCommerce. With Omnisend you can create robust automation workflows, use advanced segmentation, personalization, and more. Most important, you can add several channels into the same flow to create seamless communication with your customers combining email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.
This platform also offers a lot of templates for email capture forms, email campaigns, and automation workflows to make the platform easy to use and scale your business. It integrates with all eCommerce platforms like Shopify, Woocommerce, Bigcommerce, Magento, and others.
MailChimp
MailChimp has over 14 million customers and is popular with small and medium-sized businesses. It gained a reputation for ease-of-use and its focus on eye-catching, beautifully designed email templates and opt-in forms.
MailChimp also integrates with a wide array of third-party tools, including many eCommerce platforms such as Shopify, Magento, and Bigcommerce, to name just a few. Features include trigger-based messaging, spam score checking and a full array of reporting. You can also preview your messages in various email clients, use geo-targeting and time-zone based delivery.
HubSpot
The HubSpot email marketing solution is available to access for free, which is great if you’re a beginner just trying to figure out what you need from an automation tool. When you’re creating an email, you can choose from a host of pre-designed and professional-looking templates or create something brand new. The editor is drag-and-drop, so customizing your content is simple.
Companies are given the freedom to preview their emails before sending them out, so you can ensure that everything works as it’s supposed to. When you’re ready to start delivering emails, the free CRM technology built into the platform will help to segment your audience.
Klaviyo
Klaviyo is a cloud-based solution that takes the brilliance of MailChimp and ramps it up a level. Its motto “Deliver Smarter Marketing” is an apt one, as it lets you incorporate your customer history and your data held elsewhere, to enable you to create targeted email campaigns.
It integrates with Facebook Custom Audiences (making it great for Facebook Ad campaigns), enables targeted segmentation, includes AB testing for paying customers and offers a Live Chat service. In short, this is a great option for you whether you’re a small, medium, or large business.
Email is still the best marketing strategy available to online retailers. And if you’re not leveraging it as much as possible, then you’re missing out on sales and revenue. The tools on this list provide a set of features that enable you to get the absolute maximum from your campaigns.
So, which platform are you going to choose?
