As social media, over-the-top (OTT) content and other digital platforms gain increasing relevance in daily life, the need for an effective digital marketing strategy is increasingly clear. Most industries have begun or are already well underway as far as embracing digital marketing services either as a supplement to their existing marketing efforts or as a primary focus of new marketing campaigns.
It’s true that digital marketing is not for everybody, but some industries - like the following ones - could see some significant benefits from digital marketing. Take a look at the list below - this insight might help you in planning your own digital campaigns in the future.
Entertainment
It is little wonder that the entertainment industry is reaping the benefit of digital marketing. Movies and television have always been about engagement with the fans. The ability to draw you in and make you feel like you are a part of the story is the whole purpose of the entertainment industry. What better way to do just that than by digital marketing?
Whether it’s music about (or for) a tragic event or movies inspired by hard-hitting global happenings, or a funny video that went viral, content from this industry tends to have one of the highest engagement rates. As a consequence, it has an equally high conversion rate. Little wonder the US media and entertainment industry’s digital ad spend has gone over $7.5 billion this year alone. Top marketers in entertainment know to spread their company’s influence over a wide radius. Think communities like Facebook groups and pages, google hangout sessions, dedicated forums etc., all dedicated to extending the narrative of your company’s products and services.
Also, if you want your content to garner significant engagement, let the general lean of discussion guide you in making relevant content. Whether it is a full-on movie production or a series of comedy, make sure to check with your audience first. After that, you can always use one of SEO best practices to resurrect old content from your archives. Put a link to the end of a video, make a reference in an article or in your social media - always seek out opportunities to do this with your content.
Food & Beverage
People may make fun of social media for the constant pictures of people’s dinner, but if you’re in the food industry, that’s a trend you can’t afford to ignore. With the expanding influence of that urban lifestyle, people find less and less time to cook their own meals. This creates a large opening for the food industry marketing strategy.
People’s love for food usually stems from a personal place. Perhaps, a recipe their grandmother used to cook, or the first meal they prepared with their child. Either way, they are usually fiercely passionate about whatever foods and recipes they love. And by extension, they have a love for the brands that make them.
In such a competitive market, a business needs to take every advantage it can, and digital marketing services are a great way to start. People no longer want to be told how to do it, they want to be shown how. That is why the go-to media type for content curation in this industry is visual media. Focusing on visual campaigns, the food industry is very reliant on social media marketing strategies and paid advertising campaigns. The campaigns target the emotional connection that people have with various types of cuisine.
Plus, video content performs very well on actually all social media channels from Facebook, Instagram, Snapchat, TikTok, YouTube to LinkedIn and Pinterest. So, if social media is not yet part of your brand’s digital marketing strategy, you now have plenty of reasons to include it now.
Healthcare
Medical product manufacturers, clinics, aesthetic clinics and other companies operating in the health and healthcare industry are increasingly turning to the Internet and streaming platforms as a major component of their marketing efforts.
We all know that googling your symptoms is an awful habit to get into, even though 77% of people admit that that is the first thing they do when something starts to feel off. Though, the entire COVID-19 crisis thought us how important it is for people to have online access to medical practitioners and healthcare advice.
So, one first step in your digital strategy should be building a user-friendly, easy to navigate website. As user journey plays an important role in 2021 marketing trends, content has to be properly arranged so that people can easily find what they are looking for. Successful medical businesses prioritize content marketing, specifically with a blog. They provide a continuous stream of detailed information on various health conditions.
Many operating in this industry maintain both a strong social media presence and robust websites that consumers can turn to for additional information about their products and services. SEO efforts are also a must for every business in every industry. The medical industry owns 1 per cent of all daily Google searches (that’s 35 million searches per day). Successful medical businesses centre their content on relevant words and phrases their patients use in their queries. Use a keyword research tool to help you find the best-ranking terms your patients use to search for your kind of business.
Retail
The retail sector in general has invested heavily in digital marketing and is among the very top when it comes to the ROI that you can generate through digital marketing. As more companies attempt to compete online and adopt either multichannel or omnichannel approaches to physical and online commerce, it is in the best interest of most, if not all industry professionals, to focus considerable effort on digital marketing success.
One thing retail businesses have in ever-increasing numbers is an email list. With an email marketing strategy, you can reach out to customers and site visitors in a personalized manner. Then you can retarget those who have visited your site but didn’t purchase, and offer discounts on products they browsed or alert them about new products on your inventory.
Of course, to attract more users to your website, you need to have a friendly interface, especially mobile-friendly, for your e-commerce marketing. With mobile digital marketing strategies, you can target users when they are in your store or in select locations (geo-targeting). You can also develop an app to assist mobile users to browse your site, purchase, leave reviews etc. Don’t forget to put these valuable website insights to good use both in email strategy and social media strategy.
Last, but not least, businesses in this industry are the biggest utilizers of affiliate marketing strategies. Save a ton on your marketing budget by getting ordinary people to advertise your products to the world for a commission.
Education
When it comes to the quality of education received, it can make a substantial impact on one’s future, so deciding which kindergarten to send your child to or which grad school to apply to as an adult is a heavy-weighted decision. With the ever-growing influence of social media networks such as Facebook and LinkedIn, online education has taken on a more up-to-date role.
We all played our part in “The Rise of the Zoom”. Educators, students, and institutions are now able to interact more easily with each other, making the educational process more convenient than ever before. And with this convenience comes a new form of competitiveness in this particular industry.
Social media is a vast and forever nutritious ground for educational institutions and training programs that are now using digital marketing to attract as many applications as possible. Wheater we talk about campus events, international student admission campaigns, promoting new educational modules or raising awareness for ongoing social issues, the education and training industry is one of the low-budget profiters from digital marketing solutions.
Marketing
Right? :) It is expected and logical for marketers to benefit most from the introduction of digital marketing tactics. After all, digital marketing as we know it today constitutes every online interaction between the company and consumer, no matter how small or insignificant.
With the marketing niche, their revenue is directly dependant on their implementation of digital marketing strategies. As service providers with experience and resources, marketers act as mediators between industries and trends in digital marketing. Whether we are looking at Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, social media marketing, email campaigns, content marketing, or any other digital channels – the conclusion is the same.
If marketers master one or more of these channels, they will be able to profit from it by helping other businesses and individuals boost their online presence.
Law
You might be surprised, but law firms have benefitted from a defined digital marketing strategy, even though only 75% of law firms don’t have one. Law firms serve to simplify the complexities of the legal system to clarify the messages that the system conveys to citizens. And so, they are in fact a good parallel to marketers.
And being as complex and competitive as it is, it should be no surprise that we count law firms among the top industries that benefit from digital marketing. Digital marketing solutions such as informative blogs and newsletters can help lawyers establish authority in a highly competitive market.
Based on the simplicity and usefulness of the content they create, law firms can attract more crowds to their websites and practices. This alone can ensure a significantly higher ROI than that of firms that rely on traditional marketing channels.
Whether you are or not in the top 7 industries that need digital marketing, there is a lot to be learned from those above that can apply to your own marketing efforts. And with the help of a trained digital marketing agency, a company can easily step up its game.
