How to prepare your business for the holiday season in 2021

How to prepare your business for the holiday season in 2021

The holidays are coming, and every business should develop its strategy for this season. According to Deloitte, an increase of about 7-8% in sales is expected for this year's holidays. If in the case of consumers we expected to buy more than they did in 2020, but when we talk about business, we can say that the effects of the pandemic are still felt in many ways. From raising taxes to cumbersome supplies or insufficient numbers of employees, they can all be felt to a greater or lesser extent, depending on the business. All these obstacles will make the preparation for the holiday season even more important in order to increase sales. You will need to make sure that you do not repeat last year's mistakes, but also adjust your digital marketing strategy to keep the audience interested. By planning well, you will even be able to exceed your sales goals.

Social Media Calendar for November 2021

Social Media Calendar for November 2021

Right in the middle, between October- Halloween’s month and December- the month of Christmas vibes, November comes strong in our everyday life, with funny and interesting holidays that us, the social media gurus, can benefit from to create a diversified content strategy. We put out our creativity in this article that will help you get original with your posts on social media and capture everyone’s attention on your branded content! Have a look and let us inspire you!

4 tactics to include in your Black Friday digital marketing strategy

4 tactics to include in your Black Friday digital marketing strategy

Black Friday is almost here, and most businesses are preparing intensely for record sales. However, due to the global Covid-19 pandemic, consumer behavior has changed quite a bit in the last two years. This is one of the reasons why every business should review, but also adjust their digital marketing strategy to get the desired results. Statistics provided by PwC show that consumer interest in Black Friday has fallen from 51% to 38% in the last year. Knowing this becomes more important than ever to try a new approach, based on techniques designed not only to maintain but also to increase the interest of the audience.

Social Media Calendar for October 2021

Social Media Calendar for October 2021

Regardless of its nature, every day is a reason for celebration, if we know how to shape our perspective in this direction. Whether it's the anniversary of family members, national days, or simply funny holidays, we thought of putting them on a calendar and supporting your creativity with a few ideas. October brings many holidays that you could use to create content on Social Media for your pages, and we have extracted some of them so that you have an Ace up your sleeve, every day. Sit back, enjoy, and let us do our magic!

4 Benefits of Google Shopping ads for Ecommerce

4 Benefits of Google Shopping ads for Ecommerce

Over time Google Shopping ads have had massive growth becoming an essential part of any Ecommerce marketing strategy. They have proven to be an effective and affordable way to increase traffic to Ecommerce, visibility, sales, and more. Unlike regular ads, shopping ads display the image of a product along with details such as product name, store name, price, but also reviews. Thus, users are provided with essential information about the product or service offered, even before visiting the website. If you are still not sure that you should include them in your strategy, in the following we will give you some reasons not to think about it.

Social Media Holidays Calendar for September 2021

Social Media Holidays Calendar for September 2021

As marketers, we know how hard it is to run out of content ideas - yes, it can happen to anyone. Fortunately, the Internet is always helpful with many sources of inspiration - this is why we come with the Social Media Holidays Calendar for September, but also with ideas for posts that you can use to increase the engagement of your Social Media pages. Don't worry, we have ideas for lots of fields of activity, probably including yours!

5 Best Free Video Editing Tools

5 Best Free Video Editing Tools

Did you know that 83% of businesses believe that video gives them a better ROI? Well, a compelling video can appeal to consumers, which can drive your brand’s success. However, to create the most captivating and amazing videos, you will need the help of editing programs. Whether it's Facebook, Instagram, TikTok, or YouTube, choosing the best editing tools will help you take distributed content to another level and give your brand a professional and dedicated air. In addition, using video marketing as part of your marketing strategy will bring you multiple benefits, so stop thinking!