Did you know that 83% of businesses believe that video gives them a better ROI? Well, a compelling video can appeal to consumers, which can drive your brand’s success. However, to create the most captivating and amazing videos, you will need the help of editing programs. Whether it's Facebook, Instagram, TikTok, or YouTube, choosing the best editing tools will help you take distributed content to another level and give your brand a professional and dedicated air. In addition, using video marketing as part of your marketing strategy will bring you multiple benefits, so stop thinking!

Here are 5 free video editing tools:

1. Lightworks 

This is one of the best video marketing editing programs of the moment, available for Mac, Windows, and Linux. It is quite easy to use because it has an intuitive interface, and the collection of tutorials offered makes it one of the most accessible editing tools. Lightworks also offers a suite of licensed music videos that can be used to create exceptional marketing videos. Among the program’s features are multi-cam editing, speed optimization, the ability to share projects in real-time with the rest of the team, support for a wide range of video formats, and easy sharing of videos exported to various social media platforms.

2. VideoPad

VideoPad is perfect for beginners or for creating social media content. Compatible with Mac and Windows, it will help you get high-quality videos for free! Using VideoPad you will be able to find a multitude of easy-to-use functions such as 3D editing and a generous library of sound effects to try out various creative styles. You can edit your videos by trying various transitions, special effects, texts, or overlays, and when it's ready, you can easily export it to Google Drive, YouTube, Facebook, or other devices. Other useful features are a built-in dual screen for intuitive editing, preset export, social media sharing, and publishing tools to be able to share videos instantly and beyond.

3. DaVinci Resolve

If the tool presented above was perfect for beginners, in the case of DaVinci Resolve things change - it is intended for advanced editors. Being a powerful program for professionals, it combines 8K editing, color correction, visual effects, but also audio post-production in one tool. It allows both online and offline editing, and its playback engine saves time editing and cutting. Compatible with Mac, Windows, and Linux, DaVinci Resolve is the choice of many publishers of movies, TV shows, or commercials, and its free version offers everything you need to achieve these advanced projects.

4. OpenShot 

If so far we have presented the right tools for beginners and advanced, OpenShot is the perfect editing program for intermediaries. The easy-to-use interface makes it perfect for beginners, but complex tools can make it difficult for those who don't have a minimum of knowledge about video editing. OpenShot is the perfect tool for businesses that have chosen to promote themselves through video marketing because it offers useful functions such as resizing, cutting, fixing, or rotating, but also offers the ability to track frames, time mapping, audio editing, and real-time preview.

5. iMovie

Although it is a fairly well-known and not very new program, iMovie manages to remain among the preferences of video editors using Mac. Like many native Apple applications, it has an intuitive and interactive, drag-and-drop interface, perfect for creating videos for publication on YouTube. A big advantage of iMovie is that all projects are saved in the Apple cloud, so you can continue them from any other compatible device. In addition, it is constantly being updated, so you can always expect new features or other improvements!

Here are 5 free video editing tools that you should consider when you want to include video marketing in your strategy. Although with their help you can create content of interest for social media and not only, it is recommended to always keep in mind the current trends in this field to always stay up to date with news. That being said, are you ready to launch your video marketing strategy? If you need help do not hesitate to contact us!