If you are an entrepreneur just starting out in the online environment and you want your brand to be known in the market and reach as many potential customers as possible, then you will surely be happy to know that Social Media can help you you achieve your goals. Of course, it is not enough to be present on the most popular social networks: you must also constantly create content suitable for your target audience, so that you can enjoy all the benefits of Social Media.

Even if the beginning is tough, it is essential to have a Social Media Marketing Strategy and to create a calendar of posts, the gains that you can obtain - both financial and brand image, are long-term. If you are still in doubt, we have prepared below a list with some advantages that you will get once you choose to use Social Media when promoting your business.

You can also find out more about the importance of online migration in our podcast, The Marketing Innovation Show, where our colleague and the host of the show, Andrei Tiu, and his guest, Ștefan Gergely, will discuss the power of a business that has been active only offline so far can have when it starts being online, too. We give you a spoiler: you can become the main player in your niche!

Let’s get started!

Down below you will find 6 reasons why your brand should be on on Social Media:

1. You are exposing your brand’s values

Most customers expect to find information about your brand online. If we were to think about the everyday life, when we are curious about a brand or its products or services, we search for further details on Google or even directly on Social Media, on Facebook or Instagram. We want to see what they promote, how connected they are to the industry, how they communicate, what visual elements they use and how receptive they are to their customers.

It is proven by specialists that a quick response on Social Media will generate public trust and they will then spend more time on your website.

2. You build a trusting relationship with your audience

We all use Social Media to socialize with friends, meet new people or keep up to date with the latest trends. The networking function of Social Media is a benefit that platforms have to give brands a chance to build relationships and maintain conversations with their audience. When a brand constantly communicates on Social Media with its audience, this will arouse trust, as in any relationship between people.

However, the consumers are only a part of the general public that you have at your disposal to build relationships. Business partners, developers, distributors or people related to your field, are valuable audiences that you want to reach to build relationships - you can reach this audience using Social Media, too. Compared to the benefits offered by Social Media, when it comes to email marketing, communication is not real-time, and long-term relationships are harder to build.

Pro Tip: Respond to every comment, message or review, whether positive or negative. This will help build trusting relationships, and your customers will know that they are being heard, while potential customers will feel that you are open to helping them in any problem they encounter with your product or services. This will also increase your brand trust.

3. You have better ranking in search results

Your Social Media content, such as posts on Instagram, Facebook or LinkedIn, will be indexed by search engines such as Google, Bing, Yahoo, etc. This will generate organic traffic to your site, especially from an audience looking for products or services similar to those sold by you, generating extended visibility for your brand.

If you want the best possible visibility in the search engine results pages, you will need to integrate the SEO Optimisation element in your web development strategy - so your website will help attract organic traffic, and the content you upload to the website will contribute to the success of your business. If you want to know more about SEO optimization, check out our SEO guide for beginners.

4. You increase your sales by retargeting website visitors

Every marketer loves "cookies", and we have some reasons why you should like them too. Don't worry, we don't suggest you start eating "cakes" in excess. We refer to cookies, those data that are saved on the device of visitors to your website.

One of the most important benefits of using Social Media is retargeting users after they have visited your site for the first time, facilitating continuous contact with your brand, even after they have left the website. They work in the form of personalized ads, displaying only products visited by a person or products in a category of interest to that person, based on your website browsing history.

Pro Tip: Even if you don't have enough tools on your website to serve personalized remarketing, try to create a general remarketing campaign from Facebook Business Manager - your ROAS will grow exponentially!

5. You can promote your own content

If you write on a blogging platform, host a podcast or make videos on YouTube, Social Media is very helpful when it comes to promoting the content created by your brand. It helps you to be recognized as a trusted source, and your content will certainly reach many people.

Remember that for each platform you post, it would be good to present your content in different ways, because the functionality of each platform is different and you want to adapt your content according to the platform. A formal style on LinkedIn, a little fun on TikTok and socializing on Facebook. This way, your content will look fresh, and the community will notice the effort, instead of copying the same format on all platforms. In addition, each platform has a different size of visuals. To vary your visual content, we recommend that you try Canva: an easy and effective tool when you want to get different forms of creative visuals.

6. You have real-time communication with your audience

If we were to think about the situation in which it would be best to provide instant feedback, we would say: crisis communication. And this time, Social Media will give you quick contact with your audience and will create the right context for you to react quickly. We are all aware of the situations in which certain companies have delayed a response, and this has generated significant negative reactions. It is essential to use Social Media in its best version and not to underestimate the power it has both positively and negatively. So, be fast and efficient, because feedback at the right time can bring you benefits.

From the first contact with your product or service, customers will have the power to leave you feedback about their experience with the brand, which can benefit you. Of course, we do not rule out the fact that feedback can be negative, but it can also bring you resources through which you can improve to offer customers the quality they want.

In fact, most of us buy a product based on feedback from other buyers. With this in mind, it is essential for your brand image to be visible to your responses to any comments or feedback from customers, which will increase professionalism and engagement with the public.

If you found this article useful, check out more interesting articles by clicking on this link.

If you ever need help setting up professional pages for your brand on social media, we can help you - give us a shout at at hello@marketiu.ro.