The countdown has begun! Black Friday is fast approaching being eagerly awaited by most users, and your business should take advantage of this. Due to the Covid-19 pandemic, which imposed multiple restrictions such as social distancing or changing store closing hours, consumer habits have changed. To protect their health more and more consumers choose to shop online. So, now it becomes extremely important to have a functional Ecommerce. To take full advantage of one of the most anticipated days of the year, you need to prepare properly and adjust your digital marketing strategy for Ecommerce.

Here are 5 tips to prepare your Ecommerce for Black Friday in 2022:

1. Make sure your website can handle the massive traffic

One of the biggest problems with Black Friday is that websites are failing due to a large number of users accessing them at the same time. If this happens, the user experience will be affected and so will their expectations regarding your Ecommerce. Thus, many will give up accessing or making another purchase, so sales will decrease and you will not get the performance you expected. To avoid such incidents, our advice is to test it beforehand to make sure it is ready to handle the crowd of users that will ship that day. If you do not know how to do this, you can turn to a digital marketing agency to help you both with the testing and with solving any problems that will be identified later.

2. Add live chat

The well-developed customer service component is vital to Black Friday. Think that most users will have various questions about offers, products, payment methods, and delivery, so they will need more support than usual. Introducing a live chat for Ecommerce will improve the consumer experience, giving them confidence, speed, show them that you are ready to answer their questions, and significantly reduce the number of abandoned carts. Prepare answers in advance for the questions that are asked most often, but also for other possible questions that the public may have that day. Also, don't forget to place this chat strategically, in a visible place so as not to be difficult to find.

3. Reward loyal customers

Black Friday can be a great opportunity to build loyalty with current customers by offering rewards. Users who have chosen to purchase in the past are more likely to do so this time too if they have a small incentive. These rewards may consist of discount coupons or free shipping offered exclusively to them. To send them to them you can use email marketing, where through a newsletter you let them know that only they can take advantage of certain rewards. Also in such a newsletter, you can include valuable information such as some of the products that will have discounts. In this way, consumers will be more encouraged to stay with your brand, but also to make a purchase.

4. Optimize for mobile

According to eMarketer, mobile purchases will exceed $ 3.5 trillion in 2021. Most users will choose to access your Ecommerce using a mobile, and if your website is not yet mobile-friendly, they will give up browsing and shopping. On the other hand, if your Ecommerce is optimized for mobile, it will attract more users, increasing the conversion rate, engagement rate, but also sales. Some tips in this regard would be to make sure that it is displayed correctly on the mobile, that the images are optimized, but also that it has an attractive design. If your business website is not yet mobile-friendly, you can turn to web development services offered by a digital marketing agency in London.

5. Plan your marketing strategy in advance
The digital marketing strategy for Ecommerce must be in line with the specifics, but also with the public's expectations towards Black Friday. Planning will give you the necessary time to think, but also to adjust, so that the result is as expected. You will also be able to start promoting in time to bring your brand to the attention of consumers before the big day, and then you will receive them properly on the website. For your strategy to be a complete one, don't forget to include social media platforms, PPC campaigns, but also email marketing. This way, you will be able to bring your Ecommerce website into the spotlight of Black Friday.

Here are just 5 tips on how to promote an ecommerce website during Black Friday. Consumers have already set quite high expectations for this day, so you will need to live up to those expectations. Don't forget that if you encounter difficulties, the Marketiu team is always ready to offer you the necessary support to create the best digital marketing strategy for Ecommerce!