When we talk about content marketing, we can say that this is the best way to introduce your brand to consumers. No matter what action you want to take, the content will always be very important. By using the right marketing strategy, but also by creating fabulous content, you will be able to stand out from the rest of the competitors and you will be able to increase the popularity of the brand by building an active community around it. It can be quite difficult to constantly create quality, engaging and relevant content, but to make your job easier, various tools come to your aid. Do you want to know what they are?

Here are 5 effective content marketing tools:

1. Grammarly

Grammarly is the most widely used content marketing tool today. This is a free, very easy-to-use tool that offers several editing functions and acts as a digital writing assistant based on Artificial Intelligence. In addition to the usual suggestions for spelling, grammar, or punctuation, those who use it can also receive advice on possible rewording to improve brevity, choose more attractive words, or even an assessment of the overall tone. One of the major advantages of this tool is that it is compatible with any device, processor, or operating system. Therefore, you will be able to enjoy its help to create correct and attractive content, regardless of the device or operating system used.

2. Semrush

When creating content, one of the things you need to keep in mind is SEO optimization. If you do not know which keywords are right for you, Semrush is a tool that will be very helpful. It makes it easier to discover new keywords, allowing you to filter options based on your location, competition, or search volume. Of course, Semrush can also be used for market research, traffic analysis, or content. Moreover, it can help you keep track of the various activities within the team so that you can ensure that they are completed on time. Our advice is to consider including it in your marketing strategy, to get the best results!

3. Hubspot 

This is one of the most popular tools in the field of digital marketing. Its popularity comes mainly because it offers various useful services, most of them being free. These include pop-up tools, chatbots, and live chat, but also a multifunctional WordPress tool. Whether you own a small business or an already developed one, Hubspot can be a real help for you. With the many functions it has, this tool will check and maintain the quality of the content you want to distribute, giving you an analysis of the impact it has. In addition, you'll be able to create mobile-friendly content, which will help you reach more users. In this way, you will be able to enjoy visible results quickly and easily.

4. Yoast

Another effective tool when it comes to SEO optimization is Yoast. This is a multifunctional WordPress tool that helps you step by step in creating friendly and relevant content. Yoast will allow you to optimize the content around the desired keyword, including the title, images, but also descriptions, preview and edit the meta descriptions, will suggest relevant internal links, and more. All this will improve the content you distribute, and in this way, you will be able to get better positions in the search engine rankings.

5. Canva 

If until now we focused on written content and those tools that can provide you with various insights, now we have come up with a tool that will help you on the visual side. Canva is an easy-to-use platform that allows you to create a variety of graphics for any business. You can create the desired design from scratch, using the various elements that are available to you such as videos, images, stickers, and the like. If creating visuals is not your strong point or if you simply don't have inspiration, Canva also offers a lot of templates for various materials such as social media posts, posters, presentations, banners, and more. It's a free tool, so all you have to do is create an account and unleash your imagination. Include it in your marketing strategy and improve the quality of your content!

On this note - we’re happy to announce that our agency has recently partnered with DesignRush, and we have been recognised amongst the Top eCommerce Marketing Agencies by their expert team.

These are 5 of the most effective content marketing tools. They will help you create relevant content, properly optimized, but also attractive, so you can grow and develop your business. You can try to include one or more of the above in your strategy. Whatever your choice, they will be of great help to you! If you encounter difficulties in their implementation or if you want to have more information you can contact a digital marketing agency in Bucharest at any time!